H2H Marketing – Humans Have Problems and Marketers Have To Find Solutions
Hello everyone. How does Philip Kotler, the grand guru of marketing, define marketing? Today, we marketers generally have a tendency of speaking either B2B,…
Category: Pharma Industry Guidelines
Customer-based brand equity – The Sinek-Keller Model
How do you build the brand equity of pharma brands? Kellers Brand Equity Model is very popular and was developed by Professor Kevin Lane Keller…
How to Crack GPAT
Aspirants who are serious about cracking the Graduate Pharmacy Aptitude Test exam must prepare a strategy in advance because based on merit admission is given…
Total Quality Management
What Is TQM? A core definition of total quality management (TQM) describes a management approach to long–term success through customer satisfaction. In a TQM effort, all members of an…
Regulatory Management Policy
Regulatory Work Plan The Regulatory Work Plan is to direct organizational resources to assure compliance of regulatory activities & the most effective work practices.…
Path For Process Management
It shows the relationship among management processes, operational processes & support processes , ultimately affecting on patients & health institutions. For any feedback or suggestions…
Quality Assurance
Introduction : “Quality Assurance” is the sum total of the organized arrangements made with the object of ensuring that all drug substances & drug products…
Vendor Qualification (VQ)
VQ: Vendor qualification is the process by which a vendor is evaluated to determine if it can provide the necessary goods or services to the standards…
Analytical Method Transfer (AMT)
AMT : It is the Documented process that qualifies a laboratory (receiving laboratory) to use an analytical method that originated in another laboratory (transferring laboratory), whether that is internal…
Validation of New Process
Process validation is the collection and evaluation of data, from the process design stage throughout production, which establishes scientific evidence that a process is capable of consistently delivering quality products.
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