Case Study: Choose the right target to increase Pharma sales in IPD
Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin cream Prescribed dosage – Post Cancer radiation therapy till a week Scenario:…
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Case Study: Utilizing Patient Belief & Need in Pharmaceutical Selling
Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Replacement Therapy (HRT) Prescribed dosage – Once a Week Earlier Blockbuster Drug…
Case Study: How to sell, when Side Effects of a Newly Launched Drug is a Concern!
Patient type & Medication: Patient Age – 29 years, Female Medication – Contraceptive Pills Prescribed dosage – Once a day Side Effect: Pulsating Headache after…
Case Study: How to Sell an Older Drug Against Newer Popular Medications
Patient type & Medication: Patient Age – 70 years, Female Medication – Anti-hypertensive Prescribed dosage – 2 times a day Problem statement: How to position…
Case study: Selling Newer & Higher priced Sustained Release (SR)/Longer acting (LA) Drugs
Patient type & Medication: Patient Age: 63 years, Male Medication: Anti-hypertensive Prescribed dosage: 3 times a day Problem statement: How to position & Sell Newer Sustained Release…
PIC/S [Pharmaceutical Inspection Convention and Pharmaceutical Inspection Scheme]
The Pharmaceutical Inspection Convention and Pharmaceutical Inspection Co-operation Scheme are two international instruments between countries and pharmaceutical inspection authorities. Founded:- 26 May 1971. Purpose:- Pharmaceutical drug.…
Pharma Marketing Firms soon to be responsible for any lapses in Quality of Drugs
The Indian Pharmaceutical Market is valued at ~ USD 28 Bn (2016) and is expected to grow to ~ USD 55 Bn by 2020 at…
Specimen Collection, Transport and Processing: Bacteriology
F. Pus Purpose: To isolate and identify bacterial etiological agent(s) in deep-seated pus/wound specimens. Specimen collection: Preferably collect specimen prior to initiation of therapy and only…
Bacteriology: Specimen Collection, Transport & Processing
A. Blood: (1). Collection and transport Purpose: To reduce blood culture contamination rate, collection may be improved by taking the following precautions. Note: This is…
REQUIREMENTS OF PLANT AND EQUIPMENT – PART-II
A. External Preparations:- The following equipments are recommended for the manufacture of External preparations (Ointments, Emulsion, Lotions, Solutions, Pastes, Creams, Dusting powders and such identical…
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