Is pharma F&D delivering what the patients want?
Last week I had a guest at home, Mrs. Durgadevi, a frail lady of 80. She is a patient with chronic dry eyes. Her ophthalmologist…
Tag: Human-to-Human Marketing
H2H Mindset and Collaborative Branding
H2H Marketing follows a highly integrative and collaborative approach. Therefore, a pharma brand cannot be viewed separately but rather it must be integrated into the…
The Story Behind H2H Marketing – From The Pharma Perspective
The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We…
Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy
On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000…
PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors
On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch…
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